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Google says 'be together, not the same' in new Android ads, and it's great

Liam Spradlin

The Android world is buzzing about tomorrow's expected unveiling of new Google-backed Nexus hardware, but it seems Google accidentally(?) loosed a new ad campaign early last night with a series of "Be together, not the same" spots that are pitch-perfect to Android's marketing needs right now.

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Can 'eBay for the win' Win Would-be Phone Flippers?

Liam Spradlin

eBay has a new campaign running on TV and online, with the tag line "for the win."

The ad's statement is on point - eBay is a really good place for selling your old phone. The online marketplace is so confident in this that it can make itself more appealing by offering the promise of a $100 coupon if your phone doesn't sell. That's awesome.

What's not necessarily awesome is the way the ad is executed.

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Braden Kowitz explains importance of pixel polish in product design

Liam Spradlin

Braden Kowitz, Design Partner at Google Ventures, self-identifies - like many designers - as a perfectionist, especially when a product is near launch. He posits that "designers notice the gap between functional and delightful, and that's why we obsess over the little details," and points out that, sometimes, attention to tiny details can cause friction within the team, where time is traded for design changes that - to other members of the team - may seem trivial or unnecessary.

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On Launcher Icons: Thinking of hard shadows realistically

Liam Spradlin

I recently wrote a short post about Google's new vision for launcher icons.

One big component of that is emphasizing the top-most element of the design using a hard, gradated shadow. But it's important to note that - even accounting for the harshness of hard shadows - designs strive to at least imply realistic, possible lighting.

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In Google's Vision, Icons are Made of Material Too

Liam Spradlin

Google has yet to publish new standards on launcher icon design (they will eventually), but as Material design becomes the new hotness, it's important to take a step back and notice a few things about the Google icons we've already seen. These are key elements of designing launcher icons to fit with Google's new vision, and should be considered as you make your own icons or re-create those that Google has already created.

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