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Can 'eBay for the win' Win Would-be Phone Flippers?

Liam Spradlin

eBay has a new campaign running on TV and online, with the tag line "for the win."

The ad's statement is on point - eBay is a really good place for selling your old phone. The online marketplace is so confident in this that it can make itself more appealing by offering the promise of a $100 coupon if your phone doesn't sell. That's awesome.

What's not necessarily awesome is the way the ad is executed.

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Braden Kowitz explains importance of pixel polish in product design

Liam Spradlin

Braden Kowitz, Design Partner at Google Ventures, self-identifies - like many designers - as a perfectionist, especially when a product is near launch. He posits that "designers notice the gap between functional and delightful, and that's why we obsess over the little details," and points out that, sometimes, attention to tiny details can cause friction within the team, where time is traded for design changes that - to other members of the team - may seem trivial or unnecessary.

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On Launcher Icons: Thinking of hard shadows realistically

Liam Spradlin

I recently wrote a short post about Google's new vision for launcher icons.

One big component of that is emphasizing the top-most element of the design using a hard, gradated shadow. But it's important to note that - even accounting for the harshness of hard shadows - designs strive to at least imply realistic, possible lighting.

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In Google's Vision, Icons are Made of Material Too

Liam Spradlin

Google has yet to publish new standards on launcher icon design (they will eventually), but as Material design becomes the new hotness, it's important to take a step back and notice a few things about the Google icons we've already seen. These are key elements of designing launcher icons to fit with Google's new vision, and should be considered as you make your own icons or re-create those that Google has already created.

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Tension in interface design

Liam Spradlin

Visual tension is an interesting element of design. It's one of the few elements that is almost guaranteed to invoke a feeling, either comfortable or uneasy, from the viewer. For those unaware, visual tension refers to the feeling that a static image is unstable or dynamic. Imagine a ball frozen midway through its roll down the slope of a triangle. Although the image is static, the feeling is that the ball will or should continue moving.

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